New peanut products in the dairy category have spiked since the start of 2018. In both the dairy milk and alternative milk spaces, product introductions with peanut ingredients are up 200%, according to data from Mintel. New breakfast cereals with peanuts have increased 50%.
As someone who loves efficiency, if I can find a product that works fabulously as a culinary ingredient and a stellar source of nutrition, it’s love at first sight. As the first peanut milk ever to hit the market, Elmhurst’s Milked Peanuts is a powerful plant-based beverage that serves up six grams of protein per cup, with a peanut lover’s dream taste.
With spring in full bloom and summer right around the corner, there’s no better time to dream up a new smoothie recipe. And fortunately, this year we have the most delicious new addition to your afternoon pick-me-up or breakfast drink – peanut milk!
You wouldn’t know it by looking at him now, but Juan Salinas was a self-described skinny kid who spent his time hanging out with friends and playing video games. One fateful day, his dad challenged him to join the local swim team, “just for a month”. After the first week, Juan fell in love with the sport and ended up competing on the Honduran National Swimming Team.
Juan has been giving things a try, overcoming challenges and excelling ever since.
Peanuts are a tasty and convenient snack, and new product introductions reflect our love of snacking. Snacks are consistently a top performer for new peanut product introductions and this category shows no signs of slowing down. In the past quarter, new product introductions in the snack category increased 46 percent compared to last year, according to Mintel. These newly launched and recently announced product introductions like peanut milk will also contribute to continued growth in snacks.
It’s no secret that Americans love peanuts (at least not to us). What you may not realize is that alternative milks and plant-based proteins have changed the way we shop. Now, for the first time ever, those two trends come together in not one – but two – new peanut milk products.
The natural foods space evolves and grows, and the peanut butter aisle is a perfect example. A generation ago, variety in this corridor was creamy, crunchy or the jar with alternating stripes of peanut butter and jelly. To find natural or flavored peanut butters back then, you would probably have to go to a small natural grocer or make it yourself at home. Now, there are dozens of varieties available from brands with simply peanuts and salt to exotic flavors like garam masala.
The natural foods space is still innovating and expanding and the newest and brightest players are on display at several trade shows during the year, including Natural Products Expo East, Fancy Food Show, the Food and Nutrition Conference and Expo. At these events thousands of brands are showcased and many further missions centered on health, wellness, community building and sustainability. These new products will end up on store shelves heading into the new year.
With every passing year, millennials continue to gain purchasing power in the retail sector. As a result, grocery stores are expanding and adapting what they offer to stay relevant with millennials. For many, an array of different product offerings is key to grabbing the attention of today’s shoppers. Thankfully for the peanut product category, this provides a major opportunity for growth.
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